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Collaborate with your partners
Empower effective teamwork with structured plans, shared goals, and a unified sales pipeline to drive results together.

Mutual Action Plans (MAP)
Coordinate efforts seamlessly, track progress, and drive collaborative success by establishing a clear and structured strategy and timeline.

Goals and Activities
Assign shared goals and activities across both your and partners' teams to enhance collaboration, accountability, and resource coordination.

Sales pipeline - coming soon
Streamline deal management and visibility by centralizing all partner-driven opportunities. Monitor progress in real-time, optimize sales strategies, and ensure alignment across teams to accelerate revenue growth together.

Find the right partner
Otters helps you quickly identify high-potential partners, saving time and resources by focusing only on those who align with your goals.

Partner Acquisition Pipeline
Improve visibility, collaboration, and scalability, providing data-driven insights and accountability when it comes to acquiring new partners.

Ideal Partner Profile - coming soon
Build your ideal partner profile with AI in minutes, not hours and align your teams, enabling partner managers to target high-fit partners with precision.

Joint Value Proposition - coming soon
Our AI-driven platform streamlines your joint value proposition creation, offering data-backed insights and tailored suggestions in just a few minutes.

Gain Deep Insights with Analytics & AI
Otters empowers you to leverage data-driven analytics and AI to uncover actionable insights, helping you refine strategies, optimize partner performance, and stay ahead in an evolving market.

Performance Analytics
Gain a real-time view of partner performance metrics, enabling data-backed decisions and continuous optimization.

Predictive Partner Insights - coming soon
Use AI-driven insights to anticipate partner success, identify growth opportunities, and make proactive decisions that drive impact.

Strategic Recommendations - coming soon
Get tailored AI recommendations to improve partner engagement, maximize ROI, and streamline resource allocation.

“The Otters platform is helping our clients and their partner ecosystems stay on track. It has resulted in more aligned relationships and ultimately more revenue for both sides. A must have for anyone serious about partner success”

“Their professional and experienced team has been a pleasure to work with, and we're so grateful for the expertise and guidance they've brought to the table. We would highly recommend Otters to anyone looking to build and manage a successful partner network.”

"Otters was extremely hands on, not just providing a platform, but helping us during one of the most challenging years, to build a partner program that generated over $100,000 in annual recurring revenue."

Start

£500/mo

billed yearly at £6,000.00

Ideal if you have your first partners on board and want to drive revenue through close collaboration

5 mutual action plans
Unlimited users
Unlimited partners
2 expert hours / month
Standard support
Import partner data, including lead and deal data from your CRM

BOOK A DEMO

Grow

£900/mo

billed yearly at £10,800.00

Ideal if you have a growing partner ecosystem, including larger strategic alliances with various partner types.

15 mutual action plans
Unlimited users
Unlimited partners
4 expert hours / month
Enhanced support
Import partner data, including lead and deal data from your CRM

BOOK A DEMO

Enterprise

from £1,200/mo

billed yearly from £14,400.00

Ideal if you have a large partner ecosystem or custom requirements around features specific to your organisation. Get in touch and let's have a chat.

BOOK A DEMO

Some call them joint business plans, here at Otters we call them mutual action plans (MAP). Simply because we are not here to just help you plan a joint business venture, but the success of your partnerships. MAPs are strategic roadmaps that outlines goals, objectives and activities required to foster strong and successful partnerships.

We have heard and seen it all. Mutual Action Plans on PowerPoint, Word or even worse, email. They simply don't work as a medium to drive a successful partnership. Otters provides a platform to manage your mutual action plans online, giving everyone access to what they need and drive instant success through collaboration and transparency.

You can downgrade your plan at the end of your commitment period. Upgrading is possible at any point in time to ensure your ecosystem is successful and growing.

We don't just provide the technology, we are also your partner throughout your partner ecosystem journey. If you ever have the need to review your strategy, talk about a challenge with a partner or simply need a sounding board, our expert otters are here to help. Simply draw on your expert hours to schedule a call and get some advise.

Absolutely! We are not just here to sell a product. We want you to succeed in the world of partner ecosystems. Not only do all our subscription plans come with expert hours to support you. We also provide coaching, partner recruitment and partner management consultancy. Check out our Consulting section or get in touch to discuss your strategy, plans and how Otters can help take your partner ecosystem to the next level.

Collaborate with your partnersinstead of just managing them!

Turn unengaged partners into active revenue drivers. Our platform uses AI and analytics to foster deeper partner collaboration, boost engagement and unlock new growth opportunities for you and your partners.

Otters was extremely hands on, not just providing a platform, but helping us during one of the most challenging years, to build a partner program that generated over $100,000 in annual recurring revenue.

Companies boosting partner-led revenue through collaboration

Unengaged Partners

Your partners are not logging into your partner portal, they can't find relevant content and communication is a 1-way street. All resulting in:

🦦 Missed revenue opportunities

🦦 Bad partner experience

Outdated Technology

Your team is using Excel, PowerPoint, or others to manage your partner ecosystem, which makes collaboration simply not possible. This leads to:

🦦 Misaligned partnerships

🦦 Inconsistent partner experience

🦦 Limited growth

Lack of Transparency

Your team and partners are having a hard time tracking performance, identifying growth opportunities and miss alignment. All leading to:

🦦 Reduced trust

🦦 Missed growth opportunities

🦦 Stagnating partnerships

Using Otters will help you achieve

40%

Faster go to market for your products and services via a well-developed partner ecosystem

30%

Average increase in revenue through an engaged and aligned partner ecosystem

15%

Cost savings in sales & marketing efforts when leveraging the strengths of partner ecosystems

Try it now

Fueling Your Growth, One Feature at a Time

Hear it from your peers

Turn your partner data into Winning Partner Programs

Get our free ebook on how you can get started on building your partner ecosystem

We scale with your partner ecosystem

Start

£500/mo

billed yearly at £6,000.00

Grow

£900/mo

billed yearly at £10,800.00

Enterprise

from £1,200/mo

billed yearly from £14,400.00

Need clarification?

What is a mutual action plan?

I have my mutual action plans in PowerPoint, why do I need Otters?

Can I change my plan later?

What are expert hours and how can I use them?

Do you provide consulting to help me with my partner ecosystem?

Collaborate with your partners
instead of just managing them!